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Infographic: 6 Steps to Designing Emails Emails were built in the 90s, and they haven’t evolved as much as websites. Designing for emails is trickier and limited, so we’ve put together a quick infographic to help you start off on the right foot. When working with other designers, the initial temptation is to make the […]
Our best checklist for creating original content So you’ve decided to make original content. Gutsy move! Whether it’s describing your business’ products or services, or building your keywords for SEO, or generating inbound leads with great material, content needs to start with your business and your target market. Some tips we offer when you’re creating […]
Starting or expanding your business in Europe can be tough. Europeans work fewer hours, eat smaller portions, dress up to walk a dog, never discuss TV shows… and use Telegram as their preferred instant messaging platform. In Canada and the USA, businesses run marketing messages, launch messenger campaigns, set up bots and communicate with customers directly through […]
Dark mode, black mode, dark theme, night mode, light-on-dark-colour-scheme… all different ways to name a “little” feature that has had a major impact on the marketing email design world. Dark mode is a colour scheme that reverses what we typically see in email design and uses light coloured elements on a dark background. We’re sure […]
Having a website is a great tool for building your new business’ credibility, running an online store, or even to attract prospects who are searching online. Creating a website though can be as unique as your business, so there are a lot of factors that determine what your cost is. How many pages? Do you […]
In the marketing world, we hear ‘content is king’ for products, services, and especially marketing communications. Consumers and businesses are hungry for information, and creating content has a lot of benefits in our digital world. From Instagram posts to YouTube videos, webinars and blogs, businesses can grow their sales pipeline with good content. The problem […]