insights

The idea is that you keep your customer-base engaged throughout all these stages and look at what external impacts could also affect them – a marriage, a move, billing changes or promotions ending. Understanding the Importance of Lifecycle Marketing This form of marketing is really important. Not only does it resonate with people because these … Read more

Great personalization B2B influencers Omnichannel communications Sales teams taking the lead Tactile marketing Greater Personalization Some companies are taking their ABM strategy to extreme levels of personalization. Here’s an example. A company targeting executives at T-Mobile for their business used social engineering to learn about the decision-makers. When they learned that John Legere, T-Mobile’s CEO … Read more

• Content Strategy and Creation: Writing (copy), designing graphics, videos and photography, infographics and other communication pieces. These items can help bolster your SEO, close sales, and attract people to your services or products. • Traditional and Digital Advertising: Creating and running your ads and commercials in channels such as TV, Radio, Display, Social Media … Read more

If you’re using instant messaging platforms for marketing or customer service today in Canada or the US, make sure you add in Telegram Messenger to reach international markets. And here’s why. The Features Europeans Love With Telegram No Ads Telegram claims it will always be free and ad (even subscription) free. Independently funded by it’s … Read more

Dark mode is a reverse colour scheme using light text and image elements on a darker background. This feature was first introduced as a means to conserve battery life and energy consumption in as early as 2018. YouTube launched an optional dark theme shortly after and since then we’ve seen in influx of new dark … Read more