Marketing guides, tools and insights.
Here’s our thoughts on how you can get more value out of your marketing
What every Email Marketer needs to know about Dark Mode
Dark mode, black mode, dark theme, night mode, light-on-dark-colour-scheme… all different ways to name a “little” feature that has had a major impact on the marketing email design world. Dark mode...
How much does it cost to build a website in Calgary?
Having a website is a great tool for building your new business’ credibility, running an online store, or even to attract prospects who are searching online. Creating a website though can be as...
10 Marketing Tools to Manage Your Customers Better
Some businesses start using Excel to manage their clients. Although Excel has a lot of great capabilities, there are other tools better suited to helping you manage your sales pipeline, track your...
The Top 14 Email Marketing Tools
What’s the best email tool out there? This is a question we get asked all the time. The answer is (drumroll): It depends! Our recommendation would depend on your business requirements & budget....
Your Checklist To Writing Content
This is a quick reference to help you get writing. Whether it's describing your business' products or services, or building your leads and SEO with great material, content needs to start from your...
How To Sell Your Story With Data
Businesses know decisions should be made with data points. So why is it so hard for people to buy-in when facts and numbers are presented? Data helps establish credibility and changes decisions from...
Content Strategy: Where to Start
In the marketing world, we hear ‘content is king’ for products, services, and especially marketing communications. Consumers and businesses are hungry for information, and creating content has a lot...
How To Write Marketing Content
You’ve figured out your content strategy, and now onto step two – getting your content writing done. Creating content on topics your target market care about Good content needs to be something that...
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