So you’ve decided to make original content. Gutsy move! Whether it’s describing your business’ products or services, or building your keywords for SEO, or generating inbound leads with great material, content needs to start with your business and your target market.
Some tips we offer when you’re creating original content:
- Take a look at what your competitors are doing, and what’s getting a lot of engagement;
- Don’t be afraid to reuse content – recycling past content when the season is right, when it has high engagement, or even cut it down to be used elsewhere. Revising outdated original content can bring a fresh appearance to the material. Remember, the masses do not read every single piece of marketing material you put out there;
- And lastly, ensure you can measure it – see how many people share it, watch it, subscribe, click on the page or email and more.