Brand Guide: Choosing Your Company Name & More
By Sensible Marketer | July 19, 2021 | Category: insights. tools
You’re ready to go out into the world with your business. But you’re missing a name. Or maybe your name isn’t giving you the warm and fuzzies insides. Something could be off.
For entrepreneurs, it can be hard to wear all the hats. That’s why we’ve put together this guide to help you work through understanding your business.
Many people think a brand is their logo, company name and website. We’re here to tell you it’s so much more! Stemming from your core values, it’s the reputation you want to have when you’re not in the room, and goes into everything – and we mean EVERYTHING. From how you talk about your business, to business cards, to what gets passed along by word of mouth, to whether your voice comes across playful, scientific or business casual. Think of vehicles – they all drive you from point A to point B, but each vehicle has a distinct reputation based on quality, technology, and so on.
Give this exercise a try, and sit on it for a few days. And see if your answers change a few days later.
If you’re really stumped, give us a call for a free consult and let’s talk it through.