Marketing guides, tools & insights I Sensible Marketer

Marketing tips & tricks

How to Name a Business: 10 Smart Tips for Entrepreneurs

Brand, Tools

Marketing Automation, Tools

March 11, 2025

Klaviyo Email Marketing Checklist

Klaviyo makes powerful, personalized email marketing easy for eCommerce brands—but a few oversights could cost you conversions. This checklist ensures your emails reach the right people, at the right time, with the right message.

Brand, Design, Insights

March 3, 2025

New to Email Design? 6 Must-Know Tips for Graphic Designers

Designing emails isn’t the same as web or print. If you're new to email marketing, here are 6 key lessons to help you create effective, high-performing emails.

Marketing Automation, Tools

February 28, 2025

Salesforce Marketing Cloud Email Checklist

Download our Salesforce Marketing Cloud Guide for on-strategy, compliant, and personalized emails with Journey Builder, AMPscript, and more.

Insights

January 15, 2025

Top Canadian Grants to Grow Your Business in 2025

Looking to boost your marketing budget and fuel your business's growth? Whether you're a business owner, CFO, or marketer, finding the funds to scale up and generate leads is a never-ending challenge. But here’s the good news: Canada offers grants designed to help businesses like yours innovate, expand, and thrive.

Brand, Insights

November 21, 2024

The Balancing Act: Performance & Brand Marketing

In a performance-focused world, branding is vital for long-term success. Discover why a strong brand makes performance marketing more effective.

Insights

November 8, 2024

Brand Archetypes: The Secret Ingredient for a Knockout Brand Strategy

We’ve found similar challenges holding companies back from delivering personalized marketing. Here are the common ones and how to move forward.

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