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Insights, Tools
Starting or expanding your business in Europe can be tough. Europeans work fewer hours, eat smaller portions, dress up to walk a dog, never discuss TV shows… and use Telegram as their preferred instant messaging platform. In Canada and the USA, businesses run marketing messages, launch messenger campaigns, set up bots and communicate with customers directly through […]
Dark mode, black mode, dark theme, night mode, light-on-dark-colour-scheme… all different ways to name a “little” feature that has had a major impact on the marketing email design world. Dark mode is a colour scheme that reverses what we typically see in email design and uses light coloured elements on a dark background. We’re sure […]
Having a website is a great tool for building your new business’ credibility, running an online store, or even to attract prospects who are searching online. Creating a website though can be as unique as your business, so there are a lot of factors that determine what your cost is. How many pages? Do you […]
Some businesses start using Excel to manage their clients. Although Excel has a lot of great capabilities, there are other tools better suited to helping you manage your sales pipeline, track your clients, and a place for you to see all the touchpoints your team has with any given contact. These CRM tools often have […]
What’s the best email tool out there? This is a question we get asked all the time. The answer is (drumroll): It depends! Our recommendation would depend on your business requirements & budget. How often does your organization send emails? What tools do you need (i.e. responsive or drip campaigns, A/B testing, drag & drop […]
Businesses know decisions should be made with data points. So why is it so hard for people to buy-in when facts and numbers are presented? Data helps establish credibility and changes decisions from being subjective to objective, but far too often, it’s pushed aside. After working with multiple businesses who have lots to little data, […]