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Dark mode, black mode, dark theme, night mode, light-on-dark-colour-scheme… all different ways to name a “little” feature that has had a major impact on the marketing email design world. Dark mode is a colour scheme that reverses what we typically see in email design and uses light coloured elements on a dark background. We’re sure […]
Having a website is a great tool for building your new business’ credibility, running an online store, or even to attract prospects who are searching online. Creating a website though can be as unique as your business, so there are a lot of factors that determine what your cost is. How many pages? Do you […]
Some businesses start using Excel to manage their clients. Although Excel has a lot of great capabilities, there are other tools better suited to helping you manage your sales pipeline, track your clients, and a place for you to see all the touchpoints your team has with any given contact. These CRM tools often have […]
What’s the best email tool out there? This is a question we get asked all the time. The answer is (drumroll): It depends! Our recommendation would depend on your business requirements & budget. How often does your organization send emails? What tools do you need (i.e. responsive or drip campaigns, A/B testing, drag & drop […]
Businesses know decisions should be made with data points. So why is it so hard for people to buy-in when facts and numbers are presented? Data helps establish credibility and changes decisions from being subjective to objective, but far too often, it’s pushed aside. After working with multiple businesses who have lots to little data, […]
In the marketing world, we hear ‘content is king’ for products, services, and especially marketing communications. Consumers and businesses are hungry for information, and creating content has a lot of benefits in our digital world. From Instagram posts to YouTube videos, webinars and blogs, businesses can grow their sales pipeline with good content. The problem […]