Marketing guides, tools & insights I Sensible Marketer

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$115K For Your Business With The Canada Digital Adoption Program

CDAP

Insights

March 16, 2023

Top Automated Lifecycle Marketing Campaigns Your Business Needs

At times, it feels almost impossible to run and maintain your business. There’s no guidebook that steps you through everything you need to do. Did you know that lifecycle marketing campaigns can boost your business to the next level? This concept is often overlooked, and a lot of people don’t even know what it is. […]

Insights

September 14, 2021

Top Account Based Marketing Trends of 2021

In 2020, marketers needed to adapt and pivot. Companies embracing Account Base Marketing (ABM) were able to make the necessary changes more quickly than most. Seven out of ten ABM marketers reported an improvement in relationships with B2B customers and 55% reported improvements in sales. The lessons learned during 2020 are shaping many of the ABM […]

Insights

August 5, 2021

Marketing agency: What to know when finding one

Hiring a marketing agency lets you focus on your business’ strengths or clear out your overdue ‘to do’ list. Outsourcing can help your team lighten the load or pitch in where they don’t have the expertise. Often, it allows you to focus in on the work that only you and your team can complete, with […]

Insights, Tools

July 19, 2021

Brand Guide: Choosing Your Company Name & More

Brand Guide: Choosing Your Company Name & More You’re ready to go out into the world with your business. But you’re missing a name. Or maybe your name isn’t giving you the warm and fuzzies insides. Something could be off. For entrepreneurs, it can be hard to wear all the hats. That’s why we’ve put […]

Insights, Tools

June 28, 2021

Infographic: 6 Steps to Designing Emails

Infographic: 6 Steps to Designing Emails Emails were built in the 90s, and they haven’t evolved as much as websites. Designing for emails is trickier and limited, so we’ve put together a quick infographic to help you start off on the right foot. When working with other designers, the initial temptation is to make the […]

Insights, Tools

November 23, 2020

Our Best Checklist For Creating Original Content

Our best checklist for creating original content So you’ve decided to make original content. Gutsy move! Whether it’s describing your business’ products or services, or building your keywords for SEO, or generating inbound leads with great material, content needs to start with your business and your target market. Some tips we offer when you’re creating […]

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