[et_pb_section fb_built=”1″ _builder_version=”4.6.6″ background_color=”#2b2b2b” custom_margin=”||||false|false” custom_padding=”||||false|false” bottom_divider_style=”arrow” bottom_divider_color=”#000000″ box_shadow_style=”preset1″][et_pb_row _builder_version=”4.2.2″][et_pb_column type=”4_4″ _builder_version=”4.2.2″][et_pb_post_title meta=”off” featured_image=”off” text_color=”light” _builder_version=”4.7.3″ title_font=”Roboto|700|||||||” title_text_align=”center” title_font_size=”4vw” text_orientation=”center” custom_padding=”||10px||false|false” title_font_size_tablet=”2.5em” title_font_size_phone=”” title_font_size_last_edited=”on|phone” border_color_bottom=”#cc6600″ text_shadow_style=”preset3″][/et_pb_post_title][et_pb_image src=”https://sensiblemarketer.ca/wp-content/uploads/2021/06/Email-infographic-2.jpg” alt=”checklist to writing content” title_text=”Email-infographic” align=”center” _builder_version=”4.9.4″ width=”100%” max_width=”81%” module_alignment=”center”][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.5″ background_color=”rgba(0,0,0,0)”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.6.6″ _module_preset=”default”][et_pb_column type=”1_2″ _builder_version=”4.6.6″ _module_preset=”default”][et_pb_text _builder_version=”4.9.4″ text_font=”Roboto|300|||||||” text_font_size=”16px” saved_tabs=”all”]
Emails were built in the 90s, and they haven’t evolved as much as websites. Designing for emails is trickier and limited, so we’ve put together a quick infographic to help you start off on the right foot.
When working with other designers, the initial temptation is to make the emails image heavy, with beautiful artwork. Our biggest piece of advice is be careful with this approach! Many people don’t download images, email clients will see this as spam/promotion material, and you may miss the inbox. Keep in consideration how you can make buttons appear outside of images so they are always seen, and we’ve got more tips in our infographic!
Once you’ve got the hang of these steps, take your email to the next level by checking dark mode and perhaps trying some different emailing platforms if things aren’t hitting the mark.
Then go for it! Test your email, hit send, and then breathe a sigh of relief before you get going on the next.
[/et_pb_text][et_pb_divider _builder_version=”4.9.4″ _module_preset=”default” color=”#cc6600″ hover_enabled=”0″ sticky_enabled=”0″ custom_margin=”||-1px|||”][/et_pb_divider][et_pb_text _builder_version=”4.9.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]
Sensible Marketer Inc is a marketing agency specialized in helping services-based businesses. If you need to get more out of your emails and marketing automation, contact us for a FREE consult.
[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.6.6″ _module_preset=”default”][et_pb_text _builder_version=”4.7.4″ _module_preset=”default” text_font=”Roboto||||||||” text_font_size=”2.5vw” text_line_height=”1.9em” header_2_font=”Roboto||||||||” header_2_font_size=”2.5vw” header_2_line_height=”1.3em” background_color=”#1e1e1e” module_alignment=”center” height=”426px” custom_margin=”||||false|false” custom_padding=”30px|||32px|false|false” header_2_font_size_tablet=”25px” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|phone”]
Thank you for your interest! Please, check your email box!
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.5″ _module_preset=”default” background_color=”#1e1e1e” custom_margin=”0px||-30px||false|false” custom_padding=”0px||||false|false” background_color_tablet=”rgba(0,0,0,0)” background_last_edited=”on|phone” background_enable_color_tablet=”on”][et_pb_row _builder_version=”4.6.5″ _module_preset=”default” width=”63%” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default” background_enable_color=”off”][et_pb_text content_tablet=”
Check out our recent blogs
” content_phone=”
Check out our recent blogs
” content_last_edited=”on|phone” _builder_version=”4.6.5″ _module_preset=”default” text_font=”Roboto|500|||||||” header_font=”Roboto||||||||” header_font_size=”2.5vw” header_2_font=”Roboto||||||||” header_2_font_size=”1.8vw” width=”100%” max_width=”100%” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” module_alignment=”center” custom_margin=”11px||21px||false|false” custom_padding=”0px||17px||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|desktop” border_color_bottom=”#cc6600″]
More marketing tips and ideas
[/et_pb_text][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”all” use_manual_excerpt=”off” excerpt_length=”100″ show_more=”on” show_author=”off” show_date=”off” show_categories=”off” show_excerpt=”off” show_pagination=”off” masonry_tile_background_color=”#181818″ module_class=”et_blog_grid_equal_height” _builder_version=”4.6.6″ header_level=”h3″ header_font=”Roboto|700|||||||” header_text_align=”left” header_text_color=”#ffffff” header_font_size=”1.3vw” header_line_height=”1.4em” body_font=”Roboto||||||||” body_text_color=”#ffffff” body_font_size=”16px” body_line_height=”1.8em” meta_font=”Roboto||||||||” meta_text_color=”#a62151″ meta_font_size=”12px” read_more_font=”Roboto|700|||on||||” read_more_text_color=”#2CAAC0″ read_more_font_size=”5px” read_more_line_height=”1.2em” pagination_font=”Montserrat||||||||” pagination_text_color=”#7f8dff” pagination_font_size=”16px” background_color=”rgba(0,0,0,0)” text_orientation=”left” width_tablet=”” width_phone=”84%” width_last_edited=”on|phone” module_alignment=”center” height_tablet=”” height_phone=”auto” height_last_edited=”on|desktop” custom_margin=”||-62px||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”||||false|false” child_filter_opacity=”70%” header_font_size_tablet=”15px” header_font_size_phone=”” header_font_size_last_edited=”on|desktop” custom_css_post_meta=”text-decoration:none;||” border_radii=”on|5px|5px|5px|5px” border_width_all=”0px” border_color_all=”#000000″ border_color_all_image=”#ffffff” box_shadow_style=”preset1″ box_shadow_color=”rgba(0,0,0,0.06)” text_shadow_style=”preset4″ custom_css_pagenavi_last_edited=”on|desktop” custom_css_pagenavi__hover_enabled=”on|desktop” max_width__hover_enabled=”on|desktop”][/et_pb_blog][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.5″ _module_preset=”default” global_module=”5129″][et_pb_row column_structure=”3_4,1_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”3_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_comments show_avatar=”off” show_count=”off” _builder_version=”4.6.5″ _module_preset=”default” form_field_background_color=”#eeeeee” form_field_text_color=”#000000″ form_field_focus_background_color=”#ffffff” form_field_focus_text_color=”#000000″ header_font=”Roboto||||||||” header_text_color=”#eeeeee” title_font=”Roboto||||||||” meta_font=”Roboto||||||||” body_font=”Roboto||||||||” form_field_font=”Roboto||||||||” custom_button=”on” button_text_color=”#2CAAC0″ button_border_width=”0px” button_border_color=”#00687a” button_border_radius=”5px” button_font=”Roboto||||||||” button_icon=”%%36%%” button_icon_color=”#2CAAC0″ button_on_hover=”off” custom_css_reply_button=”text-decoration:underline;|| text-decoration-color:#2CAAC0;” custom_css_submit_button=”text-decoration:underline;|| text-decoration-color:#2CAAC0;” border_radii=”on|11px|11px|11px|11px” border_radii_fields=”on|6px|6px|6px|6px”][/et_pb_comments][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.6.5″ _module_preset=”default”][/et_pb_column][/et_pb_row][/et_pb_section]
