Help us start your brand.

Brand Questionnaire

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Brand Questionnaire Progress

Enter name here

Enter company name here

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Section 1 - Brand Foundations

1. Do you have a finalized brand name?

Yes, I have a finalized brand name

Enter finalized brand name here

Do you have any concerns with the name? (What is the story behind the name?)

No, I do not have a finalized brand name

2. Do you have a mission statement?

Yes, I have a mission statement

Enter finalized mission statement here

Do you have any concerns on the mission statement?

No, I do not have a mission statement

3. What is the story behind your business? What is your "Why"?

4. What products or services do you provide?

5. You and your ideal client are in an elevator, and you have 1 minute to pitch them your business. What would you say?

6. Where do you see your business in 3 years from now?

7. What DO YOU like about your current brand identity?

8. What DON'T YOU like about your current brand identity?

9. Five words that represent your brand.

Seperate each word with a comma - ","

10. Are there any particular adjectives you would like people to associate your brand with?

Seperate each adjective with a comma - ","

11. Are there any particular adjectives you would NOT like people to associate your brand with?

Seperate each adjective with a comma - ","

12. Three messages your brand needs to communicate.

Seperate each message with a comma - ","

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Section 2 - Target Audience

1. What type of customers have you sold to today? How are they finding you? (e.g., Store, Website, Social Media, Ratings and Reviews, Advertising, Emails, Events)

Feel free to explain in detail

2. Tell us about your ideal client (Age, Generation, Occupation, Location, Marital Status, Level of Education)

Feel free to explain in detail

3. What are their goals dreams and aspirations?

Feel free to explain in detail

4. What do they value?

Feel free to explain in detail

5. What are your ideal customers biggest pain points?

Feel free to explain in detail

6. How do they make their buying decisions? (who approves, what type of information do they look for?)

Feel free to explain in detail

7. Are there any audiences you aren't currently reaching that you want to reach with your brand?

Feel free to explain in detail

8. How are you currently advertising to your ideal customer?

Feel free to explain in detail

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Section 3 - Your Competition

1. Who are your main competitors? (if they have websites include their URLs)

Separate multiple enteries with a comma - ","

2. What sets your business apart from the competition? Why should your target audience choose your product or service above your competitors?

Separate multiple enteries with a comma - ","

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Section 4 - Brand Attributes

1. What are some brands you look up to?

Separate multiple enteries with a comma - ","

2. What do like about each one of them?

Separate multiple enteries with a comma - ","

3. How does your brand image fall between these opposing characteristics?

Simple I'm in between Intricate
Gray I'm in between Colorful
Conservative I'm in between Extravagant
Approachable I'm in between Authoritative
Necessity I'm in between Luxury
Fun I'm in between Serious
Professional I'm in between Casual
Modern I'm in between Classic
Sporty I'm in between Elegant
Extreme I'm in between Safe

4. What colours represent your brand?

Separate multiple enteries with a comma - ","

5. What colours would you NOT like to see represent your brand?

Separate multiple enteries with a comma - ","

6. What words would you use to describe your desired brand's image?

Separate multiple enteries with a comma - ","

7. What words would you NOT want used to describe your brand's image?

Separate multiple enteries with a comma - ","

8. What attributes and/or emotions would you want to be associated with?

Separate multiple enteries with a comma - ","

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Section 5 - Abstract Values (Brand Personality)

1. How would you describe your brand to a friend?

Feel free to explain in detail

2. How would you describe its style?

Feel free to explain in detail

3. What other brands would be its friends?

Feel free to explain in detail

4. Where would your brand hang out?

Feel free to explain in detail

5. Age range?

Feel free to explain in detail

6. What kind of car would your brand be?

Feel free to explain in detail

7. What animal would represent your brand?

Feel free to explain in detail

Previous Next

Help us start your brand.

Brand Questionnaire

Please do not refresh your browser and confirm all fields before submitting.

Section 1 - Brand Foundations

1. Do you have a finalized brand name?

2. Do you have a mission statement?

3. What is the story behind your business? What is your "Why"?

4. What products or services do you provide?

5. You and your ideal client are in an elevator, and you have 1 minute to pitch them your business. What would you say?

6. Where do you see your business in 3 years from now?

7. What DO YOU like about your current brand identity?

8. What DON'T YOU like about your current brand identity?

9. Five words that represent your brand.

10. Are there any particular adjectives you would like people to associate your brand with?

11. Are there any particular adjectives you would NOT like people to associate your brand with?

12. Three messages your brand needs to communicate.

Section 2 - Target Audience

1. What type of customers have you sold to today? How are they finding you? (e.g., Store, Website, Social Media, Ratings and Reviews, Advertising, Emails, Events)

2. Tell us about your ideal client (Age, Generation, Occupation, Location, Marital Status, Level of Education)

3. What are their goals dreams and aspirations?

4. What do they value?

5. What are your ideal customers biggest pain points?

6. How do they make their buying decisions? (who approves, what type of information do they look for?)

7. Are there any audiences you aren't currently reaching that you want to reach with your brand?

8. How are you currently advertising to your ideal customer?

Section 3 - Your Competition

1. Who are your main competitors? (if they have websites include their URLs)

2. What sets your business apart from the competition? Why should your target audience choose your product or service above your competitors?

Section 4 - Brand Attributes

1. What are some brands you look up to?

2. What do like about each one of them?

3. How does your brand image fall between these opposing characteristics?

4. What colours represent your brand?

5. What colours would you NOT like to see represent your brand?

6. What words would you use to describe your desired brand's image?

7. What words would you NOT want used to describe your brand's image?

8. What attributes and/or emotions would you want to be associated with?

Section 5 - Abstract Values (Brand Personality)

1. How would you describe your brand to a friend?

2. How would you describe its style?

3. What other brands would be its friends?

4. Where would your brand hang out?

5. Age range?

6. What kind of car would your brand be?

7. What animal would represent your brand?

Section 6 - Design

1. Do you already have a logo?

2. How does your current logo communicate your brand?

3. Do you want your logo to include text only, text and an icon or graphic, or pictorial mark?

4. What existing logos do you admire?

Logo - Which one of these logo formats do you believe would best represent your brand? | Please select best two.

Typeface - What typeface best represents your brand

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