Branding Questionnaire – Brand Samples

Logo – Which one of these logo formats do you believe would best represent your brand? | Please select best two.

Wordmark (or logotype)
Wordmarks and logotypes are font-based logos that focus solely on a business’ name. Think Visa and Coca-Cola.

Sample

Cocacla logo
Google logo
Visa logo

Monogram logo (or a lettermark)
Logos based on letters, usually brand initials, are called monogram logos or lettermarks. If your company has a lengthy name, initials are an excellent choice.

Sample

abc logo
hbo logo
ibm logo

A Logo with a Pictorial mark (or a logo symbol)
These are graphic-based logos that are created around familiar things. Think of the word picture in pictorial. These marks consist of familiar items like flowers, plants, animals, homes, utensils and the list goes on.

Sample

apple logo
intagram logo
wwf logo

A Logo with an Abstract logo mark
In this type of pictorial logo, instead of being a recognizable icon, these are an abstract geometric shape that conveys a specific idea or attribute.

Sample

adidas logo
nike logo
pepsi logo

Mascot logos
Mascot logos are logos that involve an illustrated character to represent your company. They’re an ambassador that works well with wholesome brands that appeal to kids & families.

Sample

chuck cheese logo
mr clean logo
wendys logo

The emblem logo
Emblem logos include styled text inside a symbol or icon, such as badges, seals or crests. A logo with this appearance can make a powerful impact because of its traditional style.

Sample

starbucks logo
stella artois logo
uni alberta logo