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Marketing Strategist, Branding
Andrea is an alumnus of York University, a lifelong learner with an endless curiosity for all things marketing. She is a blend of passionately creative and highly strategic with an eye for detail, which set her up for success in branding.
She built her strength in branding working at companies like Procter & Gamble, Whirlpool/Kitchenaid, and Cadbury/Kraft, where she focused on growing market share through strategy, campaigns, product launches, content, events and merchandising online and offline.
Today, Andrea uses her skills to help clients build lasting brands, no matter what stage of business they’re in. She works alongside businesses to understand them, their specific needs, and how they’re positioned in the market to determine the best step forward. Through her experience, research, and attention to detail, she has helped product—and service-based businesses put their best foot forward.
In her downtime, Andrea can be found planning her next travel adventure, spending time with her husband and two boys, visiting her family in Latin America, keeping fit or listening to marketing, parenting or healthy lifestyle podcasts.