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For any current applications already in progress and review, we are happy to help support you—reach out to our team.

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It's true! $2,400 to Grow Your Business Online

Start Your Application

Canada Digital Adoption Program (CDAP)

In 2021, the Federal Government of Canada announced the Canadian Digital Adoption Program. The program offers $4 billion in total funding to help small and medium sized businesses like yours go digital, boost e-commerce presence and sales, or even help digitize business' operations.

Sensible Marketer is a Certified Canada Digital Adoption Program (CDAP) Digital Advisor

See who we've helped with CDAP grants >

Boost Your Business Technology Grant

Does Your Business Qualify?

Like any government initiative, there are certain eligibility criteria. For the Canada Digital Adoption Program - Stream 1 Grow Your Online Sales grant,

Your business should:

  • Operate on a for-profit basis (this includes for-profit social enterprises and co-operatives)
  • Be registered or incorporated
  • Be consumer-oriented (i.e., sell goods and services directly to end consumers)
  • Employ at least one individual (excluding the owner) OR have generated a minimum of $30,000 in annual revenue in the most recent tax year
  • Commit to implementing a digital adoption strategy for a period of six months
  • Be open to participating in follow-up surveys, sharing data about the experience, and having your name disclosed as a grant recipient
  • Have between 1 and 499 full-time equivalent employees (part-time employees are pro-rated)
  • Are a Canadian privately-owned, for-profit business.
  • Are incorporated federally or provincially, or are a sole-proprietor with a Canadian-resident owner.

Documents to Prepare

If that sounds like you, then there are several documents you should prepare for your application:

  • All legal details about your business: This includes the name, contact information, structure, years of operation, and your NAICS code.
  • Your business registration number and articles of incorporation, or if applicable, your Sole Proprietorship Registration Statement or Partnership Registration Statement.

Start Your Application

How Can the Micogrant Be Used?

This microgrant is designed to propel your business growth online. Let's explore some of the options:

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Establish Your Online Presence

If you don't currently have a website, these funds can be allocated towards setting up your website or implementing an e-commerce platform - inclusive of subscription and associated costs.

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Enhance Discoverability

Invest in SEO for website search optimization, or in conjunction with an e-commerce or digital marketing plan, use Meta or TikTok ads. Services like keyword research, technical and on-page SEO, and backlink building can increase your online visibility.

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Website Optimizations

The grant can be used to add tools to your existing website, such as online calendars/booking systems, ordering systems, and electronic payments. It also covers items related to tracking inventory, product databases, cybersecurity, sales tracking software, and building reporting and analytics capabilities.

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Get Organized, Digitally

The microgrant covers CRMs like Hubspot and Salesforce. These tools can help organize your customer data and automate emails, appointments, etc. Our experts are here to ensure you get the most out of your CRM.

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Boost Sales with Expert Help

The costs of hiring a marketing agency for initiatives aimed at increasing sales for your product or services are covered. This could include developing a digital strategy or managing and optimizing your paid advertising campaigns.

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Hardware & Software Purchases

If you need to purchase a new POS system or even invest in iPads to digitize your sales experience - think arming your people with iPads to showcase a product and take registrations - those costs can be applied towards the grant. Naturally, there are certain guidelines to follow. For example, hardware expenses can only constitute up to 20% of the total cost, and social media advertising expenditure cannot account for the entire $2,400.

Naturally, there are certain guidelines to follow. For example, hardware expenses can only constitute up to 20% of the total cost, and social media advertising expenditure cannot account for the entire $2,400.

Ready To Apply for the CDAP Microgrant?

If your business qualifies and you have ideas to put the $2,400 to good use, here's what to do next:

  • Start your application

    The process is streamlined and approvals are often quick.

  • Speak with your marketing agency

    If you don't have one or want to check around, set up a time with us to discuss what you're looking for.

  • Connect with the CDAP Stream 1 Advisor (in Alberta, that's Business Link)

    They'll provide program details and a spending plan template.

  • We'll guide you through the plan

    Connect with Sensible Marketer and we'll assist you in crafting and finalizing your spending plan to increase your chances of approval.

This microgrant is a valuable tool to jumpstart your online growth.

Don't hesitate to reach out to our team - we're here to help you navigate the guidelines and craft a successful plan to maximize your online potential.

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Ready To Apply for the CDAP Microgrant?

Is your business for-profit and privately owned?
Do you have between 1-499 full time or equivalent employees?
Do you have at least $500,000 (Five Hundred Thousand Dollars) in revenue in one of the previous three tax years?
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CDAP Case Studies

Clients we've guided through the CDAP grant process

Need more details about the CDAP program?

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