Hopewell Residential, an Albertan homebuilder pursuing excellence, knew their marketing automations could serve homebuyers better, and wanted to ensure Sales reached out to the right prospects. So they knocked on Sensible Marketer’s door.
Marketing Solutions
The Hopewell team engaged Sensible Marketer to guide them through marketing automation best practices and see how they could be applied to the homebuyer experience:
- Martech Discovery
Providing recommendations on how the team could get more out of their enterprise SaaS and improve their email marketing practices. - CRM & Development
Creating templates and MQL-SQL engagements their team of marketers could utilize for years to come. - Marketing Strategy & Campaigns
Analyzing the customer journey and engaging with internal stakeholders to help prioritize leads for sales.
More than a home: selling a lifestyle
The marketing team at Hopewell Residential wanted to deliver an exceptional homebuying experience, both in show homes and online.
With the findings from the MarTech Discovery, Hopewell’s team learned to use features such as automation activities and dynamic blocks for personalization to engage homebuyers, wherever they were in their journey.
From there, Sensible Marketer’s development team set up an email template with editable regions and training documentation, enabling any marketer to build and send emails independently. These emails then became part of drip series and MQL-SQL campaigns, with revised tactics and strategies to determine which home-buyers needed help now, versus those who still were in their research stage.
For two years, the template and automations were used to help move prospects through to sales, and they stood the test of time. Hopewell then returned to begin evolving these initiatives to address the current market with a new look and feel.
