With an unexpected pause in travel in 2020, Civilized Adventures saw an opportunity to reinvest in their brand. Their goals? One: clear up misconceptions that they only provide safari excursions in Africa. And two: revamp their brand to fit modern mediums and connect with new audiences, all while honouring their rich legacy and day-one clientele.
Marketing Solutions
Ready to enhance every consumer touchpoint, Civilized Adventures trusted our team to modernize their brand without leaving their 25 years of experience behind.
- Visual Identity
Crafting timeless primary and secondary logos, a favicon, a colour palette, and typography with a modern edge. - Graphic Design
Exuding upscale sophistication through custom icons, business cards, email signatures, and assets for the new retail space.
The Results
A rebrand blending legacy and luxury.
Having over 25 years of experience in luxury travel, Civilized Adventures needed a team of branding experts that truly understood their business to help refresh their brand. With a loyal, long-term clientele in their Rolodex, they knew that a major departure from their original brand wasn’t going to fly. But drawing in fresh voyagers? Absolutely essential.
Enter Sensible Marketer. Recognizing the need to modernize their brand while retaining its essence, we began interviewing key contributors, reviewing the industry and key competitors, to revitalize the visual identity to reflect the premium nature of Civilized Adventure’s services.
The challenge was creating a compelling and consistent brand identity that resonates with new and existing clients. But we knew we could handle it. After consolidating insights and feedback, our team delivered a refreshed logo, enriched (and digital-friendly!) typography, and updated brand colours to create a compelling and consistent visual identity.
Equipped with refreshed brand assets and a plan on how to use them, Civilized Adventures rolled out the brand online and offline in their new location. The gold accents and new colour palette were a breath of fresh air, representing their luxe worldwide adventures and stepping away from the previous earthy tones.
The verdict was unanimous: both clients and the Civilized Adventures team alike loved the rebrand. The modernized logo and colours exuded fresh, modern luxury for worldwide travel, reflecting the business’ ability to offer experiences you can’t find elsewhere. Goodbye misconceptions, hello seamless blend of roots and reinvention.
And the story doesn’t end there. With a rock-solid understanding of their brand, Civilized Adventures continues to lean on our team. From developing and launching a new website to designing brochures, running digital ads, and more, we’re proud to help them connect with their audience, no matter the medium.
Sensible Marketer is a full-service marketing agency with experience growing your business or organization using brand to break through. Contact us for a FREE consult today to help create or refresh your visual identity. Or check out our other Case Studies to see if we can help you solve your challenges.
