ATCOenergy recognized the need to actively engage their customers at every stage of the lifecycle to boost retention and revenue. But, with various stakeholders, limited processes, and a lean team juggling competing priorities, it was difficult to get personalized emails out the door. That’s where Sensible Marketer stepped in.
Marketing Solutions
For over four years, Sensible Marketer has partnered with the ATCOenergy marketing team to implement a foundational strategy and process roadmap. The goal? Deliver personalized emails that truly connect with customers and drive results.
- Loyalty & Retention:
Encouraging customers to choose ATCOenergy at every touchpoint. - Marketing Automation:
Setting up tools that enhance efficiency & effectiveness for scalable solutions. - Email Development:
Combining visual appeal with functionality across devices to inspire action directly from the inbox. - Graphic Design:
Ensuring that visuals catch the eye but also stay true to brand.
The Results
Emails Deployed*
1.86M
Opens Compared To Industry Average*
+190%1
Clicks Compared To Industry Average*
+165%2
*For time frame of Jan 2022 to June 2024
1Using industry average of 21.5%
2Using industry average of 2.3%
The Results
Email marketing: from pain point to driver of success.
Since 2019, the Sensible Marketer team has partnered with ATCOenergy to take their email marketing from a struggle to a standout success. By focusing on strategy and keeping the lines of collaboration wide open, clear goals were set that led to real, measurable results.
To begin, the team mapped out customer journeys using Miro boards and determined the key pain points that ATCOenergy’s customers face. These insights, along with customer data, informed every project tackled, every step of the way. The result? Engaging, relatable content that speaks directly to ATCOenergy’s audience. Since 2022, nearly 2 million emails have been deployed, keeping their customers plugged in like never before.
By rolling out targeted journeys in Salesforce Marketing Cloud for critical moments—like onboarding, moving, and renewals—customers got exactly what they needed, right when they needed it. This approach didn’t just improve their experience; it hit major business goals too. Reduced churn, boosted engagement, increased cross-selling of sister company services, upsold plans, and—most importantly—advanced customer loyalty.
Today, ATCOenergy relies on email marketing as a crucial component of their success. It drives brand love, nudges customers towards purchases, and plays a key role in driving overall growth.
Let Us Help You Transform Your Email Marketing
If your business is struggling to engage customers effectively through email marketing, we can help. Partner with Sensible Marketer to level up your strategy, strengthen customer relationships, and get results that stick.
