Working together with Sensible Marketer

Customer Base Management for growth

We achieve results for our clients because we measure twice and cut once. Creating alignment is key to keeping on track, and we do that by starting with the strategy. We work with several internal team members (and other agencies if required) to determine what we’re trying to do, what success looks like, and what we want to learn from it.

And, of course, document it to remember why we came to these decisions months later.

Whether we’re looking at how to attract new buyers, increase share of wallet within an existing consumer base, reduce customer churn, or drive stronger abandoned cart campaigns, our engagement:

• Engages internal & external contributors to identify goals & objectives
• Gathers external analysis: competitor research, industry review
• Defines the target market, motivations, and journey
• Determines measures of success, forecast, and business casing
• Outlines testing & considerations
• Defines workback schedule & approvers
• Circulates for business sign off
• Packages all the findings with recommended solutions
• With every strategy that’s documented and signed off, we can have the blueprint ready for the team to execute. Whether that’s internally, another agency, or the Sensible Marketer team, we’re all about setting your business up for success.

Account-Based Marketing (ABM): B2B plays

Getting the clients you want, either one-to-one or one-to-few. Our ABM programs target key decision-makers at your ideal client companies. We develop personalized campaigns that nurture relationships and convert leads into loyal customers.

Growth & Acquisition: Scale & expand

Win over Sales, the C-suite and others as you load in qualified customers and leads. We implement proven strategies to grow your pool of prospects and win customers or help qualify them for sales. Our expertise spans organic search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, lifecycle campaigns such as winback, and more.

Loyalty & Retention: Retain & reward

Turn customers into brand advocates. We design customer-centric programs that foster loyalty and encourage repeat business. By implementing targeted email marketing, referral programs, and exclusive offers, we help you build lasting relationships and grow your share of wallet.

eCommerce Automation: Setup & sellout

Streamline your online sales process. We help you set up efficient automation workflows to optimize your online store. From product page optimizations to abandoned cart recovery, we ensure your customers have a seamless shopping experience that drives conversions.