Working together with Sensible Marketer

Brands Are Constantly Evolving & Here’s Why.

Some may think you only brand your business once, but brands inevitably evolve. Even the Google, Apple, and Starbucks logos went through countless iterations to become what they are today. Attitudes and perceptions change over time, and your company needs to ensure your reputation is represented correctly in a world of constant shifts.

Rebranding doesn’t mean your original brand was bad or not good enough. Often, it just means that your brand needs a refresh to keep up with the times.

Brand Strategy: The big brand plan

Similar to an iceberg, people only see a fraction of your brand and not everything below the surface. The reason a brand may resonate so well with you is because they took the time to roll up their sleeves and dig into what’s underneath. Our team can help you start from scratch, or analyze what’s happening with your business today and offer recommendations to get you where you want to go.

Foundation & Voice: The bones of the brand

This service is great for businesses just starting out—we focus on your values, your purpose, and what drives you. Here, we discover the answers to questions like: What are you here to do? Why should people choose to work with/buy from you? How do you want people to feel after experiencing your brand?

Visual Design: What meets the eye

Let’s focus on creating cohesion in your visual elements. Through visual design, we connect with and inspire your customers to begin their journey with you. This is great for businesses that already have a brand foundation, but need a refresh or polish.

Brand Identity & Image: Your brand, fully loaded

The full brand package is ideal for clients who want to elevate their customers’ experience. Touching on discovery, company position, brand strategy, and visual identity, this package is a complete solution that will help you target your ideal clients across all your digital touchpoints and assist you in building a strong brand foundation.