Brand Guide: Choosing Your Company Name & More

You’re ready to go out into the world with your business. But you’re missing a name. Or maybe your name isn’t giving you the warm and fuzzies insides. Something could be off.

For entrepreneurs, it can be hard to wear all the hats. That’s why we’ve put together this guide to help you work through understanding your business.

Many people think a brand is their logo, company name and website. We’re here to tell you it’s so much more! Stemming from your core values, it’s the reputation you want to have when you’re not in the room, and goes into everything – and we mean EVERYTHING. From how you talk about your business, to business cards, to what gets passed along by word of mouth, to whether your voice comes across playful, scientific or business casual. Think of vehicles – they all drive you from point A to point B, but each vehicle has a distinct reputation based on quality, technology, and so on.

Give this exercise a try, and sit on it for a few days. And see if your answers change a few days later.

Sensible Marketer is a full-service marketing agency. We help your business grow and keep your customer base. We use a current marketing practices and our years of experience to help you grow revenue and reduce churn. Contact us for a FREE consult today to help get started or optimize your marketing.