Branding and Identity Design Services

Stand Out. Build Trust. Grow Your Business.

Branding that works—authentic, memorable, and unique.

Lets Talk Branding

Bring Your Brand to Life with Strategic, Eye-Catching Design

Let’s create an authentic brand that not only connects you with your ideal audience but also helps you break through the noise.

Whether your business is straightforward or a bit more complex, we’ll combine smart strategy, bold design, and just the right spark to maximize your online potential and gain the professional recognition you deserve. Ready to get noticed your way?

What We Do

We’re more than just logos—we’re here to help with:

Brand Strategy

Ready to stand out? Let’s craft a strategic brand plan that brings your competitive edge to life and sets you up for lasting success.

Brand Design

Make your brand attractive with a defined yet flexible brand system. From logos to fonts to colours, we’ll create an authentic, cohesive identity for you.

Brand Results

Tell your story while driving leads with custom-designed solutions that’ll help you stand out and out-perform the competition.

What’s in the Box: Our Branding Packages

Package 1

Foundation & Voice: The bones of the brand

This service is great for businesses just starting out or changing direction—we focus on your values, your purpose, and what drives you. Here, we discover the answers to questions like: What are you here to do? Why should people choose to work with/buy from you? How do you want people to feel after experiencing your brand?

What’s included:

  • Brand Story or About Us
  • Mission Statement
  • Brand Tagline and Slogans
  • Key Messaging Matrix
  • Buyer Persona
  • Brand Framework
  • Brand Character, Voice, and Tone

Best For:

This package is ideal for startups, entrepreneurs, and growing businesses looking to establish or refine their brand. Whether starting from scratch, rebranding, or clarifying your unique value, we help you build a strong foundation with strategic messaging, compelling positioning, and a clear brand identity that sets you apart.

Package 2

Visual Design: What meets the eye

Let’s build a visual identity that grabs attention and makes meaningful connections with your audience. Our Visual Design Package gives new businesses everything they need to stand out and helps existing brands refresh their look to stay competitive. We’ll make sure your visuals reflect your values and brand personality—so you can attract the right audience and create a seamless brand experience from the start.

What’s included:

  • Mood Board
  • Colour Palette
  • Typography
  • Primary Logo and Variations
  • Favicon
  • Business Card Design
  • Visual Elements: Patterns and Textures
  • Brand Guidelines

Best For:

This package is perfect for businesses that already have a strong foundation but need a fresh, cohesive look. Whether you’re updating your brand to stay relevant or shifting your focus to attract a new audience, we’ll provide the tools to create a professional, polished identity that looks great everywhere—from your website to social media to printed materials.

Package 3

Brand Identity & Image: Your brand, fully loaded

The full brand package is ideal for clients who want to elevate their customers’ experience. Touching on discovery, company position, brand strategy, and visual identity, this package is a complete solution that will help you target your ideal clients across all your digital touchpoints and assist you in building a strong brand foundation.

What’s included:

  • Brand Name
  • Mission
  • Brand Story
  • Brand Tagline and Slogans
  • Brand Values
  • Logo Design
  • Favicon
  • Colour Palette
  • Typography
  • Business Card Design
  • Email Signature Design
  • Buyer Persona
  • Competitive Review
  • Brand Framework
  • Brand Character, Voice, and Tone
  • Unique Value Proposition
  • Key Message Matrix

Best For:

This Brand Identity & Image package is perfect for businesses ready to make a bold statement and elevate their brand experience across the board. Ideal for companies looking to refine their positioning, redefine their brand story, or launch a brand that truly resonates with their target audience, it’s a comprehensive solution that touches on everything from strategy to design. Whether you’re building a new brand or revitalizing an existing one, this package ensures a cohesive and impactful presence across all your digital touchpoints, setting a strong foundation for long-term success.

Package 4

Designer On Demand

Need fast, focused design work without the commitment of hiring a full-time graphic designer? Our Designer On Demand package is the perfect solution. Once you’re booked in, we’ll tackle your top design priorities over the course of a week. If you still need to sort things out, you’ll have up to a month to use the 16 dedicated hours—whether it's updating your website, creating marketing materials, or refreshing your brand assets.

What’s included:

  • 30-Minute Discovery Call: Where we collaborate to map out priorities and create a focused schedule.
  • 16 Hours of Design Time: Dedicated to your projects, spread across one week.
  • Custom Design Solutions: Tailored to your needs, from website banners to social media templates, email marketing assets, and more—whatever you need most.

Best For:

Businesses, entrepreneurs, and marketing teams needing professional design support on a quick turnaround—without the commitment of a full-time hire. Perfect for launching campaigns, refreshing brand assets, or updating marketing materials, this package helps you save time, streamline your creative output, and get everything done efficiently—because great design doesn’t have to wait.

Losing market momentum due to the absence of a solid brand plan?

Let us become an extension of your marketing team. We’ll craft a custom brand plan tailored to your needs, connecting with your audience where they are and ensuring every dollar works harder.

See what our clients are saying about our branding & design work

What our clients say about our boutique marketing agency

In spearheading our rebrand, they helped us unearth our brand’s rebel identity, empowerment ethos, and bold design elements. Sensible Marketer shepherded us every step of the way, listening to and incorporating our whole team’s input.

Kate Hewko, CEO
Kate Hewko

We appreciated the branding refresh and new website and the time they took to deliver a comprehensive Brand Guideline document, a fully configured brand kit on Canva, and thorough hands-on training and video recordings for website management.

Kylan Falk, Managing Director
Civilized Adventures

The team at Sensible Marketer helped me take the new name and a few abstract, high-level ideas into a polished brand that resonated with my vision and aligned perfectly with my expectations.

Ramona Shaw, CEO
Archova

Appreciate the good work Sensible Marketer provided. Many board members expressed positive comments following the new website being dropped to the public. A hearty thank you.

Rob Leung, Vice President
Signal Hill Community Association

Excellent Experience with the entire team at Sensible Marketer! All team members had their own expertise and really dug deep to ask the right questions to drill down to the right messaging we needed. The logo is amazing too thanks!

Adam Jones
Authentic Sales Mastery

We wanted to give our first webinar of 2021 a refreshed look to catch the attention of busy MSP leaders. We were able to work with Jason from Sensible Marketer, to pull together a look that is more relatable to our audience, and carry it through the presentation, landing page, emails and social content in a matter of 3 weeks.

Gail Findlay-Shirras
Backup Radar

Case Studies

Clients Utilizing Sensible Marketer's Strategic Branding & Design Capabilities:

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We also understand that choosing the right marketing strategy can be overwhelming, especially with so many possibilities. If you're still not sure where to start, don't hesitate to contact us for a consultation.

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