As both a fashionista and entrepreneur, Kate invests in her company’s success by keeping ahead of trends in marketing, ecommerce, and AI. So, when our branding team identified opportunities to boost her rebellious brand archetype and strengthen her online and in-store presence, she was all in.
Marketing Solutions
Kate and her team knew they were non-conformists, but worked with our team to define the right degree of defiance and messaging to challenge the status quo:
- Foundation & Voice
From taglines to mission, creating alignment across all aspects of the brand’s identity and communication strategy. - Visual Identity
Creating logo variations, a colour palette, and design treatments to make the label recognizable but never boring. - Graphic Design
Designing vehicle wraps to gift cards to dust bags to online banners that make a statement.
The Results
Bolder, braver branding.
Kate understood the importance of branding, but was skeptical of it, worried it could dilute her edginess and rebellion against the fashion status quo. We understood the assignment.
The rebel archetype resonated with the entire team, and with the help of Sensible Marketer, they uncovered the relevance of a fierce large cat (we’re talking puma, tiger, not your average domestic tabby) to represent their brand.
By creating their brand foundation, Sensible Marketer witnessed the team become more confident in their marketing efforts that were recognizable and consistent across mediums.
From vehicle wraps to garment bags to postcards to online banners and messaging, Kate Hewko leaned into her brand and is continuing to see success in international markets, as they help women everywhere wear whatever they want.
