H&R Block is committed to making Canadians’ tax experiences the best they can be. As a seasonal business, they needed a reliable team who could scale up during tax season, to build loyalty through personalized communications, and ensure Canadians file on time to get the benefits and credits they’re entitled to and their maximum refund.*
Marketing Solutions
With compressed timelines and no room for error, no tax season has been the same. For more than five years, H&R Block Canada has chosen Sensible Marketer for:
- Marketing Strategy & Campaigns
In-house expertise for strategy on customer base management and data. - Email Development
Management and development of custom-built HTML emails to maximize branding. - Marketing Automations
Triggered and seasonal automations to ensure tax filers meet the CRA deadline.
The Results
Emails Sent In Tax Season
12.1M
Campaigns in Tax Season
34
Email Platforms Used
3
Scaling campaigns, growing clients.
Since 2017, Sensible Marketer has worked alongside the team at H&R Block to help Canadians get the most back. With taxes, relationships matter and accuracy cannot be jeopardized.
Every year, Sensible Marketer builds strategies and campaigns to help grow the customer base, supporting Refer-a-Friend, promotional, and winback programs, and identifying new opportunities to reach customers.
While growing the customer base is important, Sensible Marketer holds accountability with retention as well. With email being a primary vehicle to communicate with customers, the team collaborates with the business to drive urgency and action from Canadian taxpayers.
Throughout the years, the Sensible Marketer team finds ways to build new, innovative campaigns using data, automation, and AI to deliver an improved customer experience.
