The SHCA knows bringing people together and fostering relationships is essential. But their old website didn’t get the memo. They needed an upgrade as charming as their neighborhoods to keep residents engaged while generating revenue to fund events and amenities.
Marketing Solutions
Reflecting the vibrant community of Signal Hill required more than a cookie-cutter solution. Sensible Marketer brought in our experts to support with:
- Visual Design
Creating a refreshing, modernized look to draw current & future residents in. - Graphic Design
Enhancing the appeal of the website with engaging elements & designs to catch your eye. - Copywriting
Writing that captures the spirit & uniqueness of the community. - Website & Apps
Building a centralized hub to manage memberships, events, & facility bookings that was easy for volunteers to update.
The Results
Cultivating stronger connections.
With a modernized logo and elevated colour palette in our toolbelt, the Sensible Marketer team delivered a website to help achieve the SHCA’s mission: to foster a caring, fun, livable, safe community.
Featuring colours that mirror the breathtaking sunsets that can be seen from Signal Hill, photography from the residents, and proof points highlighting why it continues to be one of the best communities in Calgary, the website now provides an easy way for residents to sign up and use their memberships.
Since the launch of the website, the association has seen an uptick in new memberships and received enthusiastic feedback from across the neighborhood. Plus, the association’s volunteers are now equipped with step-by-step instructions for keeping the website up to date. From news to events, they’ll never miss a beat.
