Showpass, a tech company challenging the ticketing giant in live entertainment, had the tech that event organizers wanted, and knew it was time to build their marketing funnel. Showpass needed a team to scale their business, and quickly.
Marketing Solutions
Showpass needed marketing expertise from an agency that understood agile principles and that a strategy’s value is truly recognized when it’s put into action. And that’s where our marketing solutions came in.
- Fractional CMO
Working alongside an executive board member to build out strategic marketing plans to scale growth. - Growth & Acquisition
Amplifying sales activity by setting the stage for MQL to SQL funnels. - Digital Advertising
From PPC to SEO, advertising to get in front of event organizers and event-goers to generate demand. - Copywriting
Using the power of words to create content and messaging for press releases, RFPs, grants, sales cadences, ad copy, social media, website, and everything in between.
The Results
Click through rates
2.91%
Web conversions
0.4%
Cost per lead
84%
The Results
Marketing strategy & execution for exponential growth.
Sensible Marketer worked with Showpass for two years to help build the right strategy, content, and execution for growing their dual-sided marketplace. OKRs were identified and achieved to build brand reputation, awareness, and lead generation.
After Sensible Marketer had assisted the internal team in standing up a B2B website with clearly defined unique selling propositions (USPs), it was go time.
With go-to-market activities launched, inbound leads increased from marketing sources: Capterra, G2, Google Ads, and more. Marketing also aligned closely with the sales team, elevating and creating consistency across digital and printed collateral. Marketing automations rolled out and onboarded event creators and event-goers, while a strong social media strategy was outlined to keep people engaged.
With a proper funnel established, Showpass was ready to bring marketing in-house and continue on their journey to dominate the events and entertainment industry.
